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Bike Mag Producing 'Bible' Next Year

Published September 15, 2009

SAN JUAN CAPISTRANO, CA (BRAIN)—Bike magazine will publish a new, comprehensive issue next year that will be devoted to the season’s best gear, all tested at one of the continent’s top mountain bike destinations.

In addition to authoritative gear reviews and trail features, the issue will include all the award-winning photography and writing that Bike is known for.

Produced, photographed and written on location, The Bible will offer the most comprehensive tests and reviews available, and cover everything from XC, all-mountain, freeride and DH bikes to the year’s most promising forks, brakes, wheels, tires and cranks.

To create the definitive gear guide, Bike enlisted the help of industry professionals to help devise accurate tests and ensure the integrity of the reviews. Despite the focus on gear, the issue still incorporates the distinctive Bike attitude and includes many lifestyle-oriented stories on the destination and the riders who live there.

“Bike has always been known as a lifestyle-oriented magazine with its irreverent editorial and unparalleled photography. Adding a ninth issue with a product focus that maintains the same artistic standard Bike is known for really brings the magazine full circle,” said publisher Derek Dejonge. “Making this issue a reality has been a comprehensive effort not only on the part of our staff, but has also relied heavily on the cooperation of the industry. We appreciate all of the support and can’t wait to showcase this new concept.”

The Bible is scheduled to hit newsstands January 23, 2010. It will have an extended shelf life and remain on sale until May.

Topics associated with this article: Media/Publishing

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