HOUSTON, TX (BRAIN)—Diadora Sport Srl of Caerano San Marco, Italy has appointed Trialtir-USA of Houston, Texas distributor for cycling shoes and accessories for the USA market.
Diadora, founded in 1948 by Marcello Danieli, is Italy's leading sporting goods brand. In June 2009, Diadora Spa was sold to Italian shoe company Geox through chairman Mario Moretti Polegato investment arm, LIR. Diadora Sport Srl is the new, re-organized version of Diadora.
Maurizio Fabretto, manager of the Diadora Sport cycling division said of the new partnership with Trialtir-USA, "We are pleased to have this new distribution partnership with Trialtir-USA. Massimo Bartolini and his team have had great experience and success marketing Italian products like De Rosa bicycles, Santini cycling apparel and LAS helmets to the American market and we are confident that Trialtir-USA will bring the Diadora brand back to its rightful place in the American market."
Trialtir-USA's CEO Massimo Bartolini echoed Fabretto's remarks, saying, "We are very pleased to be appointed the new distribution partner for Diadora Sport cycling footwear and accessories. I have enormous respect for the Diadora brand and their great products and the Diadora Sport cycling products are a great fit with our product mix at Trialtir-USA."