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SRAM Sponsoring Team RadioShack

Published September 30, 2009

CHICAGO, IL (BRAIN)—SRAM is officially onboard as Team RadioShack's component supplier and will provide complete drivetrain, brakes, as well as chains, cables and housing.

Team RadioShack will be headlined by Lance Armstrong, who was intent on bringing SRAM to the new team. The seven-time Tour winner prefers the lightest gruppo in the world for its firm braking, positive shifts, ergonomic fit, as well as SRAM's intelligent product development.

The 1923-gram SRAM Red gruppo remains the world's lightest with best in class features that have been proven with wins in every one of the World's Grand Tours. Red has been consistently praised globally by editors and consumers for its precise shifting, its ergonomic comfort, and customizable features including reach adjust.

"SRAM Red remains the lightest, most efficient, and most comfortable gruppo in the world, and the componentry I prefer. It dominated the 2009 Tour de France, and we hope to continue that trend with SRAM Red and the RadioShack team in 2010," Armstrong said.

Johan Bruyneel is also linked to the team as Director Sportiff. Several top riders have joined Armstrong, including three-time Tour of California champion and long time SRAM Red rider Levi Leipheimer.

The team has yet to determine its ProTour status, which it has applied for, but has confirmed that it will race in the 2010 Amgen Tour of California and is also confirmed for a spot in the 2010 Tour de France.

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