LAGUNA HILLS, CA (BRAIN)—Darren Zielinski, former vice president of sales and marketing for Rocket Science Sports, has launched a blog aimed at bicycle retailers.
"It talks about whether a shop should consider carrying triathlon products or not," Zielinski said. "Of course, the answer is different for everyone but from my travels around the country, it seems that most retailers don’t have a clue how to even start the decision process. This ends up leading to too many failures. I am hoping that the information I have can help retailers make better decisions."
The new blog is called DareToBrand.blogspot.com (click on link).