You are here

Ideal Appoints Chen as OEM Contact

Published November 2, 2009

TAICHUNG, Taiwan (BRAIN)—Ideal Bike Corporation appointed Michael Chen as its vice president of sales and marketing for North America.

“Michael will not only be an extension of our sale team but will be your bridge to reach us anytime,” said Hermes Chang, Ideal’s president. “His proficiency in both English and Chinese, combined with his long experience in the industry will no doubt serve Ideal well.”

Chen lives in Portland, Oregon and will support Ideal’s OEM customers from that location. Ideal’s North American customers will be able to interact and exchange information in their time zones, and have a direct pipeline to Ideal’s Asian infrastructure. Chen also will visit Ideal’s customers regularly.

With close to 30 years experience in the bicycle industry, Chen has worked at Cheng Shin Rubber and at Giant as a key sales representative. In 1989, Chen co-founded Kinesis Industry and later moving to Portland to run Kinesis USA through 2007.

This appointment is effective immediately and Chen can be reached at (503) 547-3301, or email,

Topics associated with this article: People

Join the Conversation