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Lifeboat Rolls Out DealerCamp Details

Published December 1, 2009

LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Events has announced details of exhibitor pricing and retailer travel subsidies for DealerCamp, which will take place July 29–31, 2010, in Deer Valley, Utah.

The mid-summer expo and demo event—the first of its kind in the industry—will bring together bicycle industry suppliers and retailers for a key launch opportunity that is well-timed with today’s changing product and buying cycles.

DealerCamp will create the perfect setting for manufacturers, suppliers and retailers to enjoy quality interactions while previewing the latest products. Manufacturers and suppliers can choose from six exhibiting tiers, from 10x10-foot to 20x50-foot exhibit spaces. The expo will be set up in a large parking lot adjacent to the Snow Park Lodge, just outside Park City, with world-class alpine road loops and lift-accessed off-road trails accessible right from the site.

A cornerstone of the DealerCamp concept is a Retailer Subsidy Program, which will provide subsidized travel expenses and free lodging to 100 retail businesses. Lifeboat Events has budgeted 16 percent of its estimated event revenue towards minimizing the cost of retailer attendance. Subsidized retailers will stay at the Park City Marriott, which is just three miles from the expo via a Rails-to-Trails path.

Lifeboat Events will work with exhibiting companies to create the list of subsidized retailers. Other qualified retailers are also welcome to attend at their own expense. Lifeboat Events plans to start inviting subsidized retailers in mid-March of next year. Online retailer registration will begin April 1, 2010.

“We’ve had significant interest in DealerCamp since announcing it just two weeks ago,” said Lance Camisasca, president of Lifeboat Events. “It seems like many companies in the industry have been wishing for an event that addresses these specific needs. We’re pleased to fill this void and provide some economies of scale for everyone at DealerCamp.”

Lifeboat Events, which was established by longtime industry members and experienced event producers, debuted in 2009 with PressCamp, an innovative bicycle industry media gathering. PressCamp will return in 2010, and Lifeboat Events is offering substantial DealerCamp discounts to PressCamp 2009 and 2010 participants.

Details about DealerCamp’s exhibitor pricing and the Retailer Subsidy Program are online at bikedealercamp.com (click on link).

Topics associated with this article: Events

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