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Taichung Bike Week Begins

Published December 6, 2009

TAICHUNG, Taiwan (BRAIN)—Hundreds of product managers are expected to attend Taichung Bike Week, an informal series of presentations where parts and components brands can pitch their 2011 offerings.

“This is the most important time period and meeting spot in Asia for the development of 2011 product,” said Chris Speyer, vice president of Raleigh America.

Vendors  are  spread  among three downtown Taichung hotels: the Splendor, Tempus and Evergreen, with another group at the Freshfields resort on the western edge of town. A free shuttle bus links all venues.

Dozens of Taichung-area bicycle factories have scheduled visits during the week as well.

Some exhibitors say they have booked many more appointments this year than in previous years.

“We’re probably about 75 percent full,” said Mike Kalmbach of ProNet, who represents Selle Italia. “Last year we were about 50 percent full.”

Other members of the “First in Performance” group, which includes Campagnolo, Continental and SKS, also are seeing increases, organizer Erik Kimble said.

“Definitely there are twice as many appointments as compared to First In Performance last year,” he said.

Bike Week events began Saturday at Ride On Taiwan, which marries product presentations with test rides. The Taichung sun shone warmly on Ride On’s opening day, and exhibitors said attendance also saw a warming trend.

“There were more than 50 people in the room at the first meetings. Last year, there were only 20 or 25 people, and never more than 30,” said Maurizio Bellin of FSA. “This event is built for OEMs and for product managers. I think we’re a good opportunity for them.”

For more coverage of Taichung Bike Week, download our PDF newsletter (pictured) here (click on link at top right). Check back for continued coverage every day this week.

—Doug McClellan

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Topics associated with this article: Events, Taichung Bike Week

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