VANCOUVER, British Columbia (BRAIN)—Momentum Magazine has a new editor as the magazine's former web editor, Sarah Ripplinger, steps into the position. Former editor Amy Walker will now focus on her role as creative director/co-publisher.
Ripplinger brings with her years of experience working in the mainstream press and for numerous magazines and online publications. She holds a Master of Journalism from the University of British Columbia, where she specialized in sustainable development and environmental issues.
Most recently, Ripplinger has concentrated her efforts on managing the editorial content of the BC Section, writing for Momentum’s flagship Main Book and the BC Section and overseeing a team of writers that produce Online Content for momentumplanet.com.
Her goals for the coming year include: more public engagement, tailoring editorial content to meet the needs of Momentum’s established and potential audience and developing new ways for readers to get involved in Momentum’s mission to enhance the appeal of transportation cycling.
“This is an exciting opportunity and one that I am ready and eager to tackle,” Ripplinger said. “Self-propelled transportation is one of the fastest growing areas in North America. Every day you see more people biking and walking to work, the grocery store, to meet up with friends, etc. Momentum creates a place where people who are passionate about cycling–and who are interested in learning more–can gather, read about the amazing things happening in North America and their own home towns, and share ideas.”
Ripplinger will be laying the groundwork for the editorial strategy under the auspices of co-publishers Mia Kohout, Tania Lo and Walker. Kohout, Lo and Walker have been acting as co-publishers for the past two years. This January it becomes official, as these three women share ownership of the company, Momentum Magazine LTD.
“Momentum has very much been a team effort over the past two years. By focussing on our strengths as publishers: Walker for editorial, Lo for finance and distribution and myself for marketing (brand development) and advertising, we have been able to triple our distribution, triple our subscriber base and increase our advertising revenue by over 300 percent in the past two years," Kohout said.” The most exciting part is that we are just starting to realize our potential as a leading cycling culture publication in North America. Our growth is just beginning.”