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OGC to Distribute Intense in Canada

Published December 31, 2009

ST. LAURENT, Quebec (BRAIN)—Intense Cycles and Outdoor Gear Canada (OGC) have signed an agreement making OGC the exclusive Canadian distributor for Intense Cycles.

"We are very excited to be working with OGC. Their outstanding organization and reputation for service, will surely take Intense to a new level in Canada, which has become such a key market for high end mountain bikes, both in terms of sales and brand image," said Paul Cusick, Intense's director of sales & marketing.

"Intense is the best-in-class bike brand in its category," said Rob White, OGC's vice president of sales. "And best-in-class is what describes all of our lines. Intense will provide a great complement to our own Opus bicycle brand."

OGC is putting together its own parts kits to offer with Intense framesets. They expect to have the framesets available in February with the parts kits scheduled for delivery in mid to late March.

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