VALENCIA, CA (BRAIN)—H3 Publications will be adding a third magazine to their lineup when they launch Tri magazine in May.
"We've already got plenty of advertisers on board," said Dave House, owner of H3 Publications.
H3's new magazine will launch at the popular Wildflower triathlon, held every year just northwest of Paso Robles, California.
House said that Tri will roll out with four issues this year. For 2011, House said there will be 10 issues of Tri plus a Buyers Guide—the same set up they have for their Decline and Road magazines. H3 will deliver 30,000 copies to the newstands and 30,000 as giveaways at events and such.
Guiding the magazine will be Triathlete magazine senior editor Jay Prasuhn, who starts at H3 in two weeks. He had been with Triathlete for 10 years, working his way up the editorial ranks.
"I had met Dave at several industry events over the years," Prasuhn said. "It seemed like he was doing something new and different at Tri. It's something I wanted to be a part of."
Prasuhn said he likes the formula H3 uses for its other two publications, and feels that will translate into something special for Tri as well.
"We'll be taking advantage of the size and style and layout that they've already created," Prasuhn said. Prasuhn added that he'd like to make the magazine a visual draw that focuses on training and the tri culture with amazing features and photography. Photograhpher John Segesta will be coming over from Triathlete as well.
Prasuhn said he will still be based in San Diego.
"This is the epicenter of triathlon," Prasuhn said of San Diego.
For more on this story, be sure to read the February issue of Bicycle Retailer and Industry News.
PHOTO: Mock Cover (cropped to fit page properly)