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Share Your Sidi Stories, Win Shoes

Published January 25, 2010

MARINA, CA (BRAIN)—Andy Hampsten’s Sidis tell a story. As do Sidi shoes from great champions like Francesco Moser and Bernard Hinault to today’s stars like Alberto Contador and Julien Absalon.

“For years, amazing stories have been an integral part of the Sidi culture,” said Sidi America president Al Budris. “Now we’re inviting USA cyclists to share their own Sidi stories for a chance at free Sidi shoes and even a complete Look carbon bike.”

Fifty pair of top-of-the-line Sidi shoes are on offer to the 50 consumers with the most interesting 350-word Sidi stories. The top 10 of these will be entered into a run-off contest (judged by Sidi America.com visitors) for the grand prize: a Look 556 carbon frame decked out in SRAM Rival components (and Look pedals, of course), plus a Sidi Team Apparel Kit including hat, jersey, shorts and socks.

All prizes will be delivered through local Sidi retailers.

“The contest is part of Sidi America’s mission of presenting the last authentic Italian shoe brand in a way that’s welcoming to American cyclists,” Budris said. “In a world of Asian-made knockoffs, today’s savvy consumers increasingly demand that kind of European authenticity. The Amazing Stories contest is a way of showing how well our uniquely Italian brand fits the needs of American cyclists…not to mention their feet.”

Backed by an intensive online advertising campaign with headlines like Paolo Bettini’s Sidis Tell A Story. Tell Us Yours, Sidi America’s contest is already pulling consumers to its Web site—and onto Sidi retailers’ showroom floors. In addition to the contest, SidiAmerica.com offers info on models and sizing, plus an interactive FAQ, Ask The Sidi Pros section, athlete features, and product manager Sara Ecclesine’s globe-trotting Twitter stream to engage cyclists in a multi-way conversation with and about the Sidi brand.

Retailers and consumers interested in becoming more involved with Sidi are cordially invited to http://sidiamerica.com (click on link).

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