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Trek Title Sponsor of 2010 Dirt Series

Published February 2, 2010

MADISON, WI (BRAIN)—Trek Bicycle is the title sponsor of the 2010 Dirt Series mountain bike skills program.

Designed to help riders of all experience levels, particularly women, take their cross country, downhill and freeride skills to the next level, the Trek Dirt Series will travel to 16 locations throughout the Western U.S. and Canada providing beginner, intermediate, advanced and locale-specific instruction at each weekend-long camp.

“I’m extremely excited to be working with an organization that has so much experience and such enthusiasm for supporting women in mountain biking,” said Whistler-based Dirt Series camp founder Candace Shadley. “With Trek’s support, we’ve been able to dramatically increase our resources and expand our operation for 2010. This will be our first year providing instruction as far east as Colorado and also the first year our riders will have access to Trek’s WSD Factory Demo Team and fleet of demo bikes at every event.”

Already in its 10th year of existence, the Trek Dirt Series delivers world-class instruction with the goal of developing skills through a supportive, step-by-step process that helps riders move beyond their fears to truly enjoy the fun of mountain biking. Over 5,000 riders, both male and female, have pedaled through the program since its inception in 2001, making the Trek Dirt Series one of the oldest and most popular MTB skills camps in existence.

“Trek is pulling out all the stops for the 2010 Trek Dirt Series,” said Dean Gore, director of marketing at Trek. “We’re eager to augment our support for the growing women’s MTB market in North America and excited about partnering with a program as established and valuable as the Dirt Series.”

Online registration for all 2010 Trek Dirt Series events opens February 1 at www.dirtseries.com (click on link). Interested parties are encouraged to register for their desired locale sooner than later as registration for some locations filled up in as little as 48 hours in 2009.

2010 Trek Dirt Series Dates and Locations:

April 25-25 Santa Cruz, CA
May 1-2 San Jose, CA
May 8-9 San Rafael, CA
May 15-16 North Vancouver, BC
May 29-30 Whistler, BC
June 5-6 Fruita, CO
June 12-13 Boulder, CO
June 19-20 Park City, UT
June 26-27 Whistler, BC
July 10-11 Calgary, AB
July 17-18 Whistler, BC (co-ed)
July 31-Aug. 1 Bend, OR
Aug. 7-8 Hood River, OR
Aug. 21-22 Canmore, AB
Aug. 28-29 Bellingham, WA
Sep. 11-12 Whistler, BC (co-ed)

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