BOULDER, CO (BRAIN)—Veltec Sports began its exclusive distribution of Lake cycling shoes on February 1.
Lake is the newest brand in the Veltec Sports premium brand cycling portfolio. Lake joins Descente, Shebeest, Vredestein, Prologo and Enervit.
Cycling retailers currently selling Lake shoes but not Veltec’s five other brands are being contacted to ensure ordering is uninterrupted and accounts are transferred without interruption.
To celebrate the addition of Lake to the Veltec family, dealers will receive a 10 percent discount on all Lake product ordered during the month of February.
Veltec is encouraging dealers to use their new B2B Web site for ordering and inventory maintenance. Dealers can request their login information by sending their store's name, address, phone number and customer number to firstname.lastname@example.org. A Veltec representative will respond promptly.