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Hawley Company Launches New Web Site

Published February 11, 2010

LEXINGTON, SC (BRAIN)—The Hawley Company unveiled its new Web site this week. The site has been in development for over a year and contains many new features designed to make life easier for dealers.

“When you try our new site you will immediately notice a cleaner, easier-to-navigate site which makes the ordering process dramatically faster and simpler. It is brand new from the ground up, and was designed to allow for easy transition from our previous site,” said Derrick Boatwright, Hawley’s director of sales technology.

Features of Hawley’s new Web site include: auto calculating margins, pricing label previews, on-the-fly editing of pricing labels, customizable templates for faster ordering, new group and kit builder, account statistics, multiple catalog filters, suggested substitutes and many more elements developed to enhance and shorten the ordering process.

“Dealers will love using the new site, particularly the new group and kit builder," said Ian Cross, Hawley’s director of account management. “The group and kit builder allows dealers to add all the items necessary to complete a bike, from tires to a computer, and receive discounts on every item, not just on the group”.

To celebrate the release of the new site, Hawley is offering discounts of up to 8 percent on web orders placed between February 13 and February 21. For more details please visit Hawley’s new Web site at www.hawleyusa.com (click on link).

Topics associated with this article: Web/Internet

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