BOULDER, CO (BRAIN)—The new Selling Cycling DVD and Owner's Guide is on its way to bike retailers in seven countries. The 2010 program includes The 71% Solution, a new 15-minute video and online module that shows how to sell to the 164 million U.S. non-enthusiasts who want to ride a bike more often.
Lisa Joaquim, owner of Trek Bicycle Store of Fairfield (CT) trained on Selling Cycling when she started at Full Cycle in Tucson in 1996. "It's the easiest way to deliver a consistent message to my staff about the right way to sell," Joaquim said. "It takes so much less time than working with people individually, plus you get great feedback and ideas from your staff while you're going through the DVD. I would highly recommend it to anyone that is looking to increase staff performance."
To see The 71% Solution, or to order Selling Cycling, go to http://2010.sellingcycling.com/ (click on link).