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Campy Launching ‘Test 11’ Promotion

Published March 3, 2010

CARLSBAD, CA (BRAIN)—Campagnolo is launching a worldwide promotion called “Campagnolo Test 11.”

The goal is to enhance the awareness and the sales of 11 speed group sets and 2 Way-Fit wheels, according to Campagnolo NA general manager Tom Kattus. The promotion will provide the opportunity for cycling enthusiasts to experience the precision shifting of Campagnolo 11 speed components and the smooth reactive ride of the 2 Way-Fit wheels.

The promotion will include Campagnolo retailers all over the world that have “brick and mortar” store fronts, a complete service facility on-site, and the willingness to maintain a small demo fleet of Campagnolo 11 speed equipped bicycles with 2 Way-Fit Wheels.

According to Kattus, here’s how it works:

• Campy distributors will offer qualified retailers three complete 11 speed group sets paired with 2 Way-Fit wheels at a demo discount of 20 percent below the standard suggested wholesale price at payment terms of their discretion.

• As a participating retailer, you will be asked to complete a Test 11 participation form where you agree to build three demo bicycles up with the 11 speed group sets and 2 Way-Fit wheels and keep them on your sales floor for demo purposes for a minimum of five months to support the program. After five months you are welcome to sell off your demo fleet and participate again in the program next season

• Participating retailers will be listed on Campy’s Web site as a Test 11 Demo Center and will be provided a Test 11 counter top display, Test 11 brochures and Test 11 posters to display in their stores.

Participation in the program is completely voluntary. The promotion kicked off on March 1.

If you'd like to find out more or have any questions you can contact Kattus at kattus@campagnolona.com.

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