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Saddleback to Distribute Accelerade

Published March 7, 2010

MATAWAN, NJ (BRAIN)—Pacific Health Labs (PHLI), manufacturers of Accelerade Sports Drinks, has signed a partnership with Saddleback Ltd, to distribute Accelerade products in the UK to the cycle sport industry.

Since introducing Accelerade to the UK market in 2009, within selected specialty bike stores, it was a natural progression to look to partner with a performance orientated distributor to increase the dealer, consumer and media support for the brand.

Accelerade’s goal within the UK market is to become the nutrition brand of choice amongst the specialty retailers within the Triathlon, Road Cycling and Mountain Biking sectors as it is in the US already. Due to the scientific nature of the product line our focus is to work with retailers whose customers are athletes looking for every advantage to give them that winning edge.

Dealer support is a key focus and Accelerade will be offering an event and athlete support program at national and regional level to raise awareness of the benefits of the products and drive sales into the dealers.

Saddleback Ltd will distribute Pacific Health’s full product range in the UK; Accelerade sports drink, Accel Gels, Endurox R4 recovery and Forze GPS weight control bars.

Chris Green UK representative for Accelerade said, “We are very pleased to be partnering with Saddleback at such an exciting time for the brand. They have a proven track record of giving great representation to the brands they distribute and are very well respected in the cycle sport market. We feel they will be a great fit for all our brand stands for and the timing is perfect to partner with them. Together we will continue to build the brand momentum we are establishing here just as we have done already in the U.S."

Andy Wigmore, director of Saddleback Ltd said, “We are delighted to become the official UK distributor of Accelerade Sports Drinks. From the beginning PHLI made it very clear they wanted to work with us and showed great confidence in our ability to deliver a great service. We have been looking for sometime to include a high end sports drink brand in to our portfolio, as we see it as a direct compliment to the large market share we already have in elite performance cycling sector. With Accelerade’s unique properties and proven success in the U.S. the brand will be great for UK athletes and dealers alike. Accelerade product will be available from Saddleback within the next couple of weeks.”

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