TEMECULA, CA (BRAIN)—Intense Cycles has hired Craig “Stikman” Glaspell as its new marketing manager.
Glaspell brings with him an extensive background in the bicycle business, beginning in the mid-80s and ranging from retail to world cup racing. He was best known as team manager and wrench for some of the best racers in the world, including Brian Lopes and Leigh Donovan, who later became his wife.
Stikman left the bike industry in 2005 to pursue a career as a professional photographer and start a family.
“I had become a professional photographer with many bicycle and motocross industry clients after I left the bike biz and we also started a successful e-commerce store," Glaspell said. "But I was really missing the bike scene. I have a 15-year history with Intense, either choosing their bikes for my race teams or riding them myself. I am really pumped to finally be a part of a brand that I can unequivocally be proud of.”
Glaspell will be working in the creative department with owner Jeff Steber and will be the company’s contact person for all marketing, media and PR projects.
“It is going to be a fun, new adventure with Stikman," Steber said. "I have known Stik for a long time and have always liked his vision in regards to our brand, and we are growing daily so it was time to make the move.”