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Bike Cooperative, Race Face Partner

Published March 21, 2010

MANCHESTER, NH (BRAIN)—The Bike Cooperative continues to bring on new supplier partners with the addition of Race Face. Effective immediately, members of the cooperative earn rebates on all purchases of Race Face products.

“Race Face is an industry leader in a wide range of MTB product categories from free-ride to XC, with a long history of supporting IBD’s,” said Kevin Wren, director of supplier relations for the cooperative. “When we enter into discussions with a potential supplier partner, it’s important to our membership that a brand has these qualities, and Race Face certainly fits the bill.”

Race Face president Craig Pollack added, “With our focus on engineering and marketing performance products, we value our long-standing relationship with the independent bike shop, because they provide the level of service and expertise that our core customer is looking for. So partnering with The Bike Cooperative was a natural fit for Race Face.”

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