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Comcast, Versus Televising Philly Race

Published March 29, 2010

PHILADELPHIA, PA (BRAIN)—Pro Cycling Tour, LLC (PCT), organizer of the TD Bank Philadelphia International Cycling Championship, and Comcast SportsNet Philadelphia have entered into a three-year media partnership to provide live race-day coverage and comprehensive coverage around the race.

The 2010 race, scheduled for Sunday, June 6, will air live on Comcast SportsNet from 12:00 p.m. to 3:30 p.m. in the Philadelphia region. Comcast SportsNet will also provide a live simulcast of the final 90 minutes of the race on Versus, the exclusive television home of the Tour de France in the U.S.

Comcast SportsNet networks serving other markets, including Comcast SportsNet Bay Area, Comcast SportsNet Chicago, Comcast SportsNet Mid-Atlantic, Comcast SportsNet New England and Comcast Sports Southeast, will air encore coverage of the race following its conclusion. Viewers in these markets should check their local listings for local coverage.

Comcast SportsNet’s race coverage will include coverage from multiple motorcycle- and helicopter-mounted cameras, fixed camera locations at key course junctures, and other broadcast elements.

In addition to live race coverage, Comcast SportsNet will preview and promote the race with features and insider commentary on air and online at CSNPhilly.com. Other coverage will include a 30-minute pre-race special airing the week before the race and regular segments on SportsNite.

Pro Cycling Tour president David Chauner said, “Joining forces with Comcast SportsNet and Versus is a huge opportunity for cycling fans in Philadelphia and across the country to follow the drama and excitement of this unique event. Our athletes and sponsors will benefit from the greatly expanded audience of sports fans that this media partnership will deliver.”

“We are proud to be working with Pro Cycling Tour to provide coverage that helps grow this Philadelphia sports institution,” said Comcast SportsNet senior vice president and general manager Brian Monihan. “The race attracts a passionate audience and we look forward to serving existing fans and attracting new followers with top quality production and insight into the world of professional cycling.”

“TD Bank is pleased that Comcast SportsNet and Versus will be sharing this Philadelphia staple with such an extensive audience. We are proud to be able to share the excitement and sport of bicycle racing not just in the Philadelphia region, but throughout a large segment of the country," said Michael Carbone, regional president, TD Bank.

"The City of Philadelphia is gearing up for the 2010 International Cycling Championship and is excited to host this world class sporting event, once again," said Mayor Michael Nutter. "While cycling fans from across the country will watch a race that promises to be exciting, spectators watching from the sidelines will undoubtedly raise the energy and excitement this annual event brings to our city."

Pennsylvania Governor Edward G. Rendell said of the race, “It is wonderful to have a major international cycling event in Pennsylvania. It has become an institution in Philadelphia and it gets better every year. Both the city and the state can be proud that we are the host for the premier bike race in the nation, and I hope residents take advantage of the opportunity to come out and enjoy it.”

Topics associated with this article: Events

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