FRIEDRICHSHAFEN, Germany (BRAIN)—Eurobike is stepping up when it comes to fashion—dedicating a full hall to apparel exhibitors and moving its daily, choreographed fashion show into the nearby East Foyer.
It’s the first time apparel manufacturers will have a complete hall, B5, for the Sept. 1-4 show. In addition, to help meet increased exhibitor demand, Eurobike organizers plan to extend hall A7.
Other changes include more space for e-bikes, pedelecs and accessories as well as a 500-meter stretch of road to test the bikes. And Eurobike’s notorious traffic congestion, particularly on day one, should ease with two new access roads opening at the northern and southern ends of the complex.
To date, the industry’s biggest show will house up to 1,000 exhibiting companies spread out over more than 100,000 square meters, or approximately 1.1 million square feet. “Things are looking extremely good, both for Eurobike itself and the Aug. 31 Demo Day,” said project manager Stefan Reisinger. “Once again, all of the world’s leading manufacturers will be on hand, offering a comprehensive range of bikes, accessories and clothing,” he added.
The expanded site comprises 14 halls and two outdoor exhibition areas that will host some 39,000 retailers and staff and more than 1,500 journalists from around the world. The last day, Sept. 4, is a consumer day.