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DealerCamp Offering Retailer Incentives

Published April 19, 2010

LAGUNA NIGUEL, CA (BRAIN)—Online retailer registration for DealerCamp is open, and Lifeboat Events is offering a chance for free lodging or an upgrade to a suite to retailers who sign up now.

All qualified retailers are welcome to attend this innovative expo and demo event July 29–31 at Deer Valley Resort in Park City, Utah. There is no entry fee.

Retailers who register by April 30 will be entered to win free lodging for three nights at the Park City Marriott during DealerCamp. One winner will be chosen at random.

In addition, Lifeboat Events worked with exhibitors to invite 100 lucky retail businesses to receive free lodging and a travel subsidy to attend DealerCamp. Subsidized retailers who register for DealerCamp by this Friday, April 23, will be entered to win an upgrade to a suite at the Park City Marriott during the event. The list of subsidized retailers is online at

DealerCamp is a prime opportunity to preview 2011 products in a focused setting with outstanding road, cross-country, downhill and urban terrain. The event host—Lifeboat Events—is anticipating 200-250 leading retailers. This manageable format will allow high quality interaction between suppliers and retailers at a key time in the product cycle.

DealerCamp has already lined up nine committed exhibitors, including BMC Racing, Crankbrothers, Freedom, Ibis, Pedro’s, Ridley, Scott USA, Shimano and WTB. These industry leaders have expressed enthusiasm at the event’s timing, location and format. Many other companies are making plans to attend.

For more information, including details about exhibit pricing, the Retailer Subsidy Program and the list of subsidized retail businesses, visit To register for the event, visit (click on link).

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