LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer & Industry News has reorganized its staff to better position the magazine as new trends in publishing emerge. Personnel changes include reallocation of duties to improve efficiency and reduction in administrative staffing, said Marc Sani, the magazine’s publisher.
“Because of the profitability of our print publication, we can remain the industry’s key source of news and information,” he said. “But we want ensure that our business continues to serve the industry in multiple media formats,” Sani said.
“Bicycle Retailer’s DNA is news and information. In today’s world, information can help move markets. Our focus is on improving what is the best editorial and sales team in the business,” said Sani. “That’s where we make our best investments,” he added.
Among some of the changes, Robert Torrico, who joined BRAIN eight years ago as production manager, takes over all business and production duties. He will continue as associate publisher—business with new responsibilities for controlling costs, improving revenue and analyzing new technology for the web.
Robert Roman, a former account executive at Interbike, joined the magazine in 2008 as a sales account manager. Besides his role in sponsorship sales for the magazine’s popular Dealer Tour series, he adds Southern California to his sales territory, which had been handled by Torrico.
Along with these changes, several support positions were eliminated in production and design. No changes were made in the magazine’s veteran editorial or sales staff.