SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) has earned $25,000 as one of the three bike-focused nonprofits Clif Bar & Company has selected to lead its 2 Mile Challenge, a program that encourages the public to bike instead of drive trips under two miles. The nonprofit team with the most supporters with the most miles traveled will win an additional $25,000, according to a press release.
"The Clif Bar 2 Mile Challenge really motivates the public get on their bikes to fight climate change by translating their efforts into financial support for their favorite bike advocacy group," said Marilyn Price, Trips for Kids executive director. "This invitation to partner with Clif Bar is a huge honor because bike advocacy and environmental protection are among Trips for Kids' fundamental goals."
Participants can help Trips for Kids win this additional funding by registering online for the 2 Mile Challenge, joining the Red Team to pedal for Trips for Kids and logging their miles traveled by bike before October 31, 2010.
"Forty percent of urban travel is less than two miles and about ninety percent of those trips are taken by car," said Ryan Mayo, brand experience manager of Clif Bar & Company. "We are thrilled to partner with Trips for Kids for the 2 Mile Challenge because, as an organization empowering youth to bike, it greatly influences the rising generation of bike and car commuters."
Register for the Clif Bar 2 Mile Challenge to join the Red Team and pedal for Trips for Kids at www.2milechallenge.com. The Gold and Blue Teams will be pedaling for the Alliance for Bicycling & Walking and the Alliance for Climate Education, respectively.
For more information about TFK and to donate to the organization, please visit www.tripsforkids.org or call Marilyn Price at (415) 458-2986.