NEWBURY PARK, CA (BRAIN)—Giant Bicycles founder King Liu is set to embark on his latest cycling journey, “Green World on Wheels,” June 14-19 in The Netherlands. Over a six-day period, King will complete a 500km ride (310 miles) through the nation described as a “cycling paradise.”
After completing the challenges of the “Tour de Taiwan” in 2007 and “Ride Like King” from Beijing to Shanghai in 2009, King realized his actions not only fulfilled a personal dream but also are helping make Giant’s home nation, Taiwan, more conducive to cycling, according to a press release.
“Green World on Wheels” aims to spread the message of using bicycles to protect the environment and improve health. Government officials from the Taiwan Ministry of Transportation and Communication have been invited to participate and study the cycling infrastructure of The Netherlands to help Taiwan improve its own cycling environment and take the next steps to become a “cycling island.”
In The Netherlands, more than 27 percent of all travel is done by bicycle. In Amsterdam, the rate is even higher, at 37 percent. The nation is known for having one of the most cycling-friendly infrastructures in the world and during his ride King will lead groups of cyclists through five of the country’s most cycling-friendly cities.
By bringing together government officials and the general public, “Green World on Wheels” hopes to inspire people and educate them on the ways cycling can improve both the environment and personal well-being.