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Shimano Coming to DealerCamp

Published June 14, 2010

LAGUNA NIGUEL, CA (BRAIN)—Shimano, and its cycling brands Pro Gear and Pearl Izumi, is the first major component company to commit to DealerCamp—the outdoor demo and expo event for bicycle suppliers and retailers. Presented by Lifeboat Events, DealerCamp debuts July 29–31 at Deer Valley Resort in Park City, Utah.

“When we heard about the outstanding demo and expo format Lifeboat Events is planning, we knew we had to be there," said Jeff Schneider, senior marketing manager for Shimano. "It’s the perfect venue for us to showcase our new products.”

With Shimano’s expanded involvement, the full line-up of exhibitors now totals 34 brands. Other recent additions include Fox Racing Shox, KMC Chain, Race Face and Terry. Many other companies have expressed strong interest in showcasing their 2011 products at the event.

Fox Racing Shox has upped the ante for retailers who register for DealerCamp now. The suspension company is donating two top-of-the-line 2011 forks, which will be awarded to two randomly selected retailers who register for the event by June 25.

All qualified retailers are welcome to attend DealerCamp. There is no entry fee. In addition, 100 retail businesses, selected with exhibitor input, are receiving free lodging and a travel subsidy to attend the event.

DealerCamp’s intimate format will allow suppliers and retailers to enjoy quality interactions while testing the latest equipment on epic roads and trails.

Lance Camisasca, president of Lifeboat Events, said DealerCamp aims to create the best possible environment for everyone involved. “We’re designing DealerCamp to be everything the industry needs in a B-to-B event,” said Camisasca. “In addition to providing an outstanding show environment, we’re facilitating national sales meetings and networking functions in conjunction with DealerCamp.”

Lifeboat Events also welcomes all qualified media to DealerCamp.

For more information, including details about exhibitor pricing, lodging, the Retailer Subsidy Program, registered retailers and the list of subsidized retail businesses, visit To register for the event, visit (click on link).

Topics associated with this article: Events

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