VANCOUVER, British Columbia (BRAIN)—Race Face has appointed Derek Wills as its North American sales and business development manager.
Wills has more than nine years experience with Race Face in various operational positions with the company, according to a press release. In his new role, Wills will be responsible for growing Race Face’s business with North American dealers and distributors.
After finishing school at Simon Fraser University’s Business Management Program in 2000, Wills joined Race Face. Over his subsequent nine years with Race Face, Wills has been involved in virtually every area of the operations of the company, including his recent tenure as global operations manager.
“This is an important step forward for the company,” said Craig Pollack, Race Face’s president and CEO. “We have never had one individual responsible specifically for growing our North American business. Despite a challenging business climate, our business in North America has been doing very well over the past several years and we see significant continued upside. We have some great relationships with current dealers and distributors, and we want to enhance those relationships. With Derek’s focus on doing this, and our strong product line-up, I am confident we will see further growth.
“Derek is a tremendous asset to Race Face," Pollack added. “He is a guy of high energy and integrity, and has a desire to grow relationships with North American dealers and distributors. While Derek has been on the operations side of our business for 9-plus years, he has always had the heart of a salesman. With his operations background, and his sales demeanor, he will bring our ability to service our customers to a new level.”
“I am really stoked about taking on this new role with Race Face," Wills said. “I have been with the company for many years and know the company, and our brand, well. The exposure and experience I’ve had with Race Face on the operations side of our business will be really valuable in providing a higher level of service to our customers. Over the years, I have visited a lot of dealers and now I am going to increase my face time at retail. I look forward to meeting with many dealers in the weeks and months to come to understand how we can grow our businesses together.”