SAN JUAN CAPISTRANO, CA (BRAIN)—With just under three months until Interbike's International Bicycle Expo 2010, Interbike's net-sold, square-feet exhibit space at the Sands Convention and Expo Center has surpassed the 2009 show, with only limited amount of exhibit space still available.
Exhibitors from Europe, China and Taiwan have shown increased interest in Interbike's marketplace necessitating the expansion of all of the show's international pavilions for 2010, according to a press release. In addition, the show is welcoming the return of several significant domestic brands to the expo.
"As with any trade event, Interbike has been part of the normal ebb and flow of the bike industry's business needs, marketing plans and the economy," said Andy Tompkins, Interbike show director. "As this year's floorplan suggests, Interbike continues to be an important business destination on the industry calendar, and has only become a stronger venue for domestic and international brands and retailers to gather."
All of the International Pavilions have increased their booths for Interbike 2010. The China, Italy, Japan and Taiwan areas will each have a larger presence on the show floor, featuring more international manufacturers from their respective countries.
Additionally, the rapidly diminishing available booth space at Interbike 2010 is in part due to key manufacturers, including Advanced Sports, Shimano, Specialized and SRAM, up sizing their displays.
Several brands such as Santa Cruz, Swobo and Castelli are returning to Interbike in 2010 following time away from the show to propel their marketing and sales objectives into 2011.
"While we are still huge fans of the OutDoor Demo, indoors is really the best venue for the social part of the business," said Scott Turner of Santa Cruz Bicycles. "What we missed while being away from the indoor Interbike for the last few years is the ability to see all our dealers, industry partners and media friends in one place at one time. We're excited to have the three extra days in a more relaxed atmosphere to talk about bikes. We are also bringing Swobo brand along with us this year, so there's a lot to talk about."
In addition to its comprehensive exhibitor list, Interbike continues to meet the needs of the industry by providing open lounges, fashion shows, indoor electric bike demo track, a variety of seminars and a highly effective venue for conducting business in the bike industry.
"The convenience of convening the industry at one time and in one place is unbeatable," Tompkins said. "Interbike will always be a cost effective and straightforward business solution for the industry."