SARATOGA SPRINGS, NY (BRAIN)—Serotta Sport has appointed Steve Fairchild as its director of dealer sales.
Fairchild, who worked as a regional business manager from 2003 to 2009 at Serotta, returns to the company to improve and expand its dealer relationships. Fairchild has comprehensive knowledge of the Serotta product line, custom bike design and the bike manufacturing process. He spent the last year working at Fit Werx in Waitsfield, Vermont, a perennial Serotta top retailer.
“We are excited to have Steve back in the fold, augmenting the new leadership team with his in-depth knowledge of Serotta and his past year of sales experience at one of our key dealers,” said Bonnie Mavis, Serotta vice president of sales.