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Zoot Has New Apparel Product Director

Published August 2, 2010

VISTA, CA (BRAIN)—K2 Sports has named Shawn O’Shea to the newly created position of director of apparel for its Zoot Sports division.

“Zoot has a history of creating performance-enhancing designs for professional triathletes, runners, swimmers, bikers and adventure racers whether it’s through advanced fabrics, innovative designs or new construction technologies,” said Anthony De Rocco, K2 Sports executive vice president of product development and marketing. “It was imperative for us to bring on a talent that would continue to drive innovation and deliver products that work exceptionally well in tough environments and various disciplines. Shawn has the energy and experience to push Zoot to a new level in all of these areas and help the Zoot brand reach more and more customers.”

“I am excited to join the Zoot family and look forward to growing a brand that is committed to product excellence and innovation,” said O’Shea, who has more than 14 years of leadership experience in the performance apparel market.

Most recently he served as category manager for Under Armour and previously held positions with Pearl Izumi and The North Face. He holds a master’s of design degree from the University of New South Wales College of Fine Arts in Sydney, Australia, and earned a bachelor’s degree from the University of Iowa. O’Shea, an avid runner and three-time Boston Marathon finisher will work out of Zoot’s California office beginning August 10.

Topics associated with this article: People

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