BETHEL, CT (BRAIN)—Dorel Industries’ Cycling Sports Group will begin direct distribution in Canada of its GT brand with the new model year introduction at ExpoCycle 2010.
This follows other global markets including Italy, France, Germany, Portugal and Benelux where the company has also recently moved to a direct distribution model with GT.
“As we continue to organize ourselves around all of our brands in Canada, it is critical to our strategy that we are the best business partner for our retailers,” said Adam Ingrao, general manager of Cycling Sports Group Canada. “This decision will enable us to simplify the CSG experience for our dealers and deliver the best possible sales programs and incentives, greater marketing activity, and cohesive multi-brand options. We are taking this important step to be in a position to develop stronger direct relationships with all of our CSG dealers.”