VISTA, CA (BRAIN)—Electra Bicycle Company has added Bridget Walsh as product manager for the Lifestyle division. In this new position, Walsh will expand the company’s product offerings, extending Electra’s reach beyond the physical bike and into the total bike riding experience.
Walsh has over 20 years experience in apparel and accessories product development, marketing and merchandising. Before joining Electra, Walsh was the director of merchandising for Eagle Creek, a premier brand of travel gear. During her seven-year tenure, Walsh focused on transforming the brand image from basic travel gear into sleek, modern lifestyle accessories. Prior to Eagle Creek, Walsh was product line manager for several sportswear and accessories divisions of Nike, Inc. Walsh has a passion for exploring consumer behaviors, determining people’s athletic and lifestyle needs and developing new product solutions that further enhance people’s lives.
“Bridget’s experience in product merchandising, design and development will be key to the continued growth of our total brand offering,” said Skip Hess, CEO of Electra Bicycle Company. “Her addition not only expands our product management team but also brings us closer to our brand objective of offering stylish, innovative bikes together with unique, fun parts and accessories to create the ultimate Electra lifestyle.”