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Nuun Unveiling New Logo, Branding

Published August 31, 2010

SEATTLE, WA (BRAIN)—To highlight the energy and enthusiasm within the company and its users, Nuun will be introducing a new logo and branding initiative at Interbike.

The company’s new tagline, “Sweat-On,” reflects the companies’ vision: to improve the vitality of active folks and their need for hydration on-the-go, according to a press release.

“There was never a better time to introduce a new logo and branding,” said Dave Metzel, president & CEO for Nuun.” It publicly demonstrates where Nuun stands today but where we’re heading in the future. Our new branding positioning tells our existing customers, and future customers, that Nuun offers the world’s best-performing electrolyte tablet for active hydration. We’re poised to reliably serve our customers’ every need today and into the future.”

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