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On the Edge to Distribute Rolf Prima

Published September 8, 2010

EUGENE, OR (BRAIN)—Rolf Prima has partnered with On the Edge Canada as its exclusive Canadian distributor.

On the Edge Canada will offer the full Rolf Prima wheel line and has already started receiving the 2011 models. New 2011 wheel models will be on display at ExpoCyle later this week at On the Edge’s booth. Focusing on high-end products, On the Edge Canada currently distributes Pivot and BH bikes as well as clothing and accessories.

“We’ve been working with shops in Canada directly," said Rolf Prima owner Brian Roddy. “With the addition of a distributor in Canada, more shops will have easier access to the complete Rolf Prima wheel line, streamlining the ability for riders in Canada to get Rolf Prima wheels.”

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