PALISADE, CO (BRAIN)—Industry veteran Kenny Roberts, the former U.S. sales and marketing manager for DT Swiss, has launched a new business venture which will offer a variety of sales and marketing services with a focus on the bicycle Industry.
Roberts draws from a diverse background of more than 20 years of hands on sales and marketing experience in the industry, and Juniper Action Strategies will utilize those experiences in creating strategic solutions for sales and marketing challenges within the global bicycle industry. Juniper Action Strategies will help companies attain their strategic goals for business, sales, marketing, product and POP development, branding and brand identity and marketing communications in both domestic and foreign markets.
The new company has a clear advantage in working with bicycle companies because it's fully immersed in the industry unlike most traditional marketing companies. "We think like bike people, because we are bike people, and that gives us a unique insight into the challenges that companies face in the industry to market their brands," Roberts said. Another focus for the company will be to bridge the communication gap between foreign markets. Whether it's European companies looking to set up distribution in the U.S., Canada or South America, or it's U.S. companies seeking to improve marketing communications in Europe and other foreign markets, Juniper Action Strategies has the contacts and resources to find or create the right solution.