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Saddleback to Distribute LeMond Fitness

Published October 22, 2010

WOODINVILLE, WA (BRAIN)—LeMond Fitness has signed a partnership with Saddleback Ltd, to distribute the new range of LeMond Fitness products in the UK to the cycle sport industry.

LeMond Fitness’ goal within the UK cycle sport market is to become the trainer brand of choice amongst the specialty retailers within the triathlon, road cycling and mountain biking sectors. Due to the breakthrough technology of the product line the focus is to work with retailers whose customers are athletes looking for every advantage to give them that winning edge, according to a press release.

Saddleback Ltd will distribute LeMond Fitness’ LeMond Revolution product range in the UK; Lemond Revolution, Power Pilot Meter and accessories.

John Kennedy, director of international sales for LeMond Fitness said, “We are very pleased to be partnering with Saddleback at such an exciting time for the brand. They have a proven track record of giving great representation to the brands they distribute and are very well respected in the cycle sport market. We feel they will be a great fit for all our brand stands for and the timing is perfect to partner with them.”

Andy Wigmore, director of Saddleback Ltd said, “We are delighted to become the official UK distributor of LeMond Fitness next generation bike trainers. From the beginning LeMond Fitness made it very clear they wanted to work with us and showed great confidence in our ability to deliver a great service.

“We have been looking for sometime to include a high end bike trainer brand in to our portfolio, as we see it as a direct compliment to the large market share we already have in elite performance cycling sector," Wigmore added. "With LeMond Fitness’ breakthrough design the brand will be great for UK athletes and dealers alike. The LeMond Fitness LeMond Revolution™ trainer will be available from Saddleback in early December.”

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