SOUTH PASADENA, CA (BRAIN)—New cycling media company Move Press has partnered with leading digital publishing provider Texterity to bring Peloton to mobile devices.
Texterity will provide a digital version optimized for viewing on devices ranging from the iPhone and iPad to Android and Blackberry, enabling Peloton to focus on their mission of providing performance road cyclists with "fuel for the ride," according to a press release.
"Our partnership with Texterity gives us the ability to include video product reviews, bike tests and film clips in every digital issue and offers our advertisers an enhanced platform for reaching core cyclists," says Move Press founder and editorial director Brad Roe. "The fact that we pulled off a digital version of Peloton for its first issue shows our absolute dedication to giving consumers content how and where they're asking for it."
Peloton's first print issue will be available nationwide at Barnes & Noble and in a range of America's independent bicycle dealers beginning on November 16. It will also be available in Texterity-produced digital editions on the same day.