VISTA, CA (BRAIN)—Moore Large, Haro’s distributor in the UK, delivered its first shipment of Haro bicycles to Center Parcs, Sherwood Village and to Longleat Village.
These Haro mountain bikes are carefully adapted to suit the specific needs of the Center Parcs clients in the UK. With over 2 million visitors a year to Center Parcs in the UK, Moore Large is delighted to showcase the Haro brand to customers who are not necessarily regular cyclists or enthusiasts, according to a press release.
This is an influential segment of the market and the contract has provided fantastic marketing opportunity. Moore Large’s Haro Bikes Brand Manager Adam Garner said, “This is fantastic news for our business as Moore Large has aspired to winning this contract for many years," Garner said.
Center Parcs revolutionized the holiday market in Holland over 30 years ago and did the same in the UK when it opened its first village at Sherwood Forest in July 1987, offering short break holidays on a year round basis. As the leader in the UK short break holiday market, Center Parcs occupies a unique position enjoying enviable annual occupancy rates in excess of 90 percent. In that time, the name Center Parcs has become synonymous with the provision of an exceptional short break experience in a forest location.