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Alliance Data Signs Extension with Trek

Published November 30, 2010

DALLAS, TX (BRAIN)—Alliance Data Systems Corporation has signed a long-term contract renewal with Trek Bicycle Corporation.

Under terms of the agreement, Alliance Data will continue to provide a turnkey private label credit card solution that is available to Trek’s dealer base of 1,900 merchants nationwide, according to a press release.

Alliance Data provides Trek with private label credit card services including account acquisition and activation, receivables funding, card authorization, card issuance, statement generation, marketing services, remittance processing, and customer service functions. Customers can use their Trek private label credit card to purchase both Trek-branded and non-Trek merchandise.

Trek and its dealers also benefit from a proprietary Alliance Data product, universal web solution, which allows for secure web-based management and delivery of critical credit functions. Through this web-based solution, Trek or its dealers can take advantage of the additional functionality without having to purchase additional point-of-sale equipment. Alliance Data’s solution enables Trek and its dealers to process credit applications within 30 seconds, and disperse and receive daily settlement of transactions. Additionally, through this consumer transactional data, Trek has greater visibility into their customers, resulting in improved customer support and a better customer experience with the brand.

“Alliance Data’s credit solution has been an important part of our dealers’ business, both in terms of providing a convenient financing tool, but also because it provides an effective communications channel through monthly billing statements for our dealers to directly interface with their customers,” said David Smith, director of financial fervices for Trek. “We value Alliance Data’s industry expertise and keen understanding of the competitive retail environment. With their robust set of credit and marketing tools, we look forward to continuing our partnership and working with them to help us drive sales and customer loyalty.”

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