WATKINSVILLE, GA (BRAIN)—Tifosi Optics has named avid mountain biker and snowboarder Matt Conto as inside sales manager.
Conto joined the company nearly five years ago as customer service lead, according to a press release. Prior to that, he worked in other bike industry positions including bike mechanic, warehouse manager and sales staff.
Conto will provide strategic leadership and training of Tifosi’s inside sales team to further strengthen its dealer support and service.
Tifosi co-founder, Joe Earley, sees the changes as integral to the company’s sustainable growth plans. “We are fortunate to have Matt’s expertise and leadership at Tifosi,” Earley said. “He has a solid understanding of the Tifosi brand, is a proven sales leader and has excellent rapport with our dealers.”
“I welcome the new challenge,” Conto said. “Tifosi is a fantastic company and a great place to work. Tifosi is a superior product and the record sales show that our customers know that too.
“Joe and Elizabeth Earley built Tifosi Optics into a dominant brand and they have recruited a winning team to ensure that trend continues," Conto added.