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Honey Stinger Introduces New Program

Published December 15, 2010

STEAMBOAT SPRINGS, CO (BRAIN)—Honey Stinger has introduced a new grassroots sponsorship program called “The Hive.”

The Hive offers preferred pricing on Honey Stinger products and merchandise to athletes and teams identified by Honey Stinger as influential in their sport, region or community, according to a press release.

“We’ve observed the mutual success that influencer programs can generate for both participants and brands,” said Honey Stinger marketing director Len Zanni. “There’s a world of athletes out there that wield tremendous influence, be it through the traditional route of earning podiums or by authoring websites, blogs, online reviews or social media profiles that encourage and inspire others. The Hive program is designed for them.”

The program is open to individuals and teams in Honey Stinger’s targeted cycling, running and triathlon markets, but participants in all athletic disciplines are encouraged to apply. At present, The Hive is only available to U.S. residents.

Those interested in the program may apply via the online form available on Honey Stinger’s Web site, www.honeystinger.com (click on link), which includes a code of conduct that must be agreed upon by the applicant prior to submission. Honey Stinger’s marketing staff will review applications upon receipt. Subject to approval, applicants will be allowed to order from Honey Stinger’s wide assortment of waffles, bars, chews, gels and branded merchandise.

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