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Hayes Restructures Sales Force

Published December 23, 2010

MEQUON, WI (BRAIN)—Hayes Bicycle Group has restructured its sales force under the direction of Adam Micklin, the company’s new director of global sales.

Longtime Hayes employee Len Cabaltera will stay on to head up OE sales globally, and Clayton Goldsmith has been named global aftermarket sales manager. Goldsmith joined Hayes in the marketing department in 2007. Luke Musselman, who was brought on this past summer from Cannondale, is responsible for aftermarket sales in the U.S. and OE sales in Canada. John Wells is handling BMX OE customers and U.S. frame manufacturers. Bernd Pflueger will remain the primary point of contact for European customers, and will work closely with Micklin.

In the past, Hayes’ sales staff has been spread thin over multiple customers and territories, said Micklin, who joined Hayes last month.

“This restructuring will allow our sales force to focus their efforts and ultimately be more effective. Our customers will now have a single point of contact which elevates our value as a supplier,” he said.

The Hayes Bicycle Group includes the Hayes, Answer, SunRinglé, Manitou and Wheelsmith brands.

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