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Nielsen Set to go Public

Published January 11, 2011

LAGUNA HILLS, CA (BRAIN)—Media company Nielsen Holdings BV said that it expects to sell shares at $20 to $22 as part of its initial public offering that could fetch up to $1.57 billion, according to the Wall Street Journal.

Nielsen owns Interbike and Bicycle Retailer and Industry News amongst its vast portfolio.

Nielsen said in a preliminary prospectus filed with the Securities and Exchange Commission that it intends to sell 71.4 million shares. It wants to list the shares on the New York Stock Exchange under the symbol NLSN.

For the nine months ended September 30, Nielsen posted earnings from continuing operations of $147 million on revenue of $3.76 billion. The period included $491 million of interest expense and $33 million in restructuring costs.

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