SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has hired Elayna Caldwell in the newly created position of marketing director.
She had been marketing manager for Fox Racing Shox. She had been with the Northern California company for the last seven years.
Interbike's Rich Kelly has been promoted from marketing manager to brand and communications director, according to a press release. Kelly will continue to manage the efforts of external media partners SOAR Communications and InMotion (mar.com).
"As a brand leader you always want to surround yourself with great people," said Andy Tompkins, show director of Interbike. "As we look toward the 30th edition of Interbike in 2011, the addition of Elayna and expanding Rich's role, I believe we have the right team to understand what the industry needs and the skill sets to deliver a successful and dynamic event and marketing opportunity for the bicycle industry."
Caldwell will also continue to help promote cycling through her roles on the IMBA Board of Directors and the NorCal High School Mountain Bike League.
"Throughout my career I have directed the efforts of trade and consumer shows all over the globe," Caldwell said. "The opportunity to combine my professional experience with bicycles, one of my personal passions, is a unique and exciting opportunity. I look forward to working with retailers and exhibitors to produce Interbike trade events that best meet their business needs."
Kelly's new role will allow him to enhance Interbike's connection and place in the industry through a variety of social media outreach, extensive travel to meet with retailers, manufacturers and distributors, and developing new partnerships and extensions of the show.
"Every year I leave Interbike exhausted yet incredibly energized about our role in the bike industry," Kelly said. "There really is no other event that brings together so many great people, products and ideas in this industry—and collectively—there is no shortage of ideas for new ways to help the industry be successful. I'm proud and excited to take on my expanded role here and to work with Andy, Elayna, the entire Interbike team and the industry to build on the work we do to promote cycling even more."