MILTON KEYNES, UK (BRAIN)—Madison’s IceBike event, February 22-24, is in its fifth year hosting UK bike retailers in a fun, informative environment.
Madison, the UK’s leading bicycle distributor, holds the event at their headquarters in Milton Keynes (north of London). The event features product displays from companies such as Giro, Shimano, Kryptonite, Finish Line, Garmin, Continental and Park Tool.
Mercedes Ross from Merchandising Werx is the industry’s leading expert on store merchandising and soft goods sales. Ross will inform retailers with Impactful Apparel Merchandising seminars, plus one-on-one advice.
Ray Keener, creator of the Selling Cycling staff training program, will help retailers start or augment their training program to make more sales and more satisfied customers.