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BicycleWorld.TV to Serve the Industry

Published March 10, 2011

TEMPE, AZ (BRAIN)—BicycleWorld.TV has launched a new video production and marketing service for the industry.

BicycleWorld.TV has years of experience providing high end videography, production and content through its Bicycle World television show that reached 52 million households on tier one cable networks, according to a press release.

“Video gives every brand the vehicle to tell a story the way they want it to be heard, and not through the filter of a shop employee where the message can get lost or misinterpreted. Video is where consumers are increasingly turning to learn about products. It is the most effective way to get your product out there because today’s consumers expect to be entertained as well as informed. And it is critical to have professional quality video to put your best foot forward. That’s what we do best and have been doing for some time,” said Dean Henthorn, BicycleWorld.TV’s executive producer.

BicycleWorld.TV brings years of video production experience to its latest venture. In addition to producing the Bicycle World, the television show that aired for more than 50 episodes on Fox Sports, Direct TV and Dish Network. The show, which covered racing, lifestyle, destinations and product reached 52 million households.

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