PORT COQUITLAM, British Columbia (BRAIN)—Norco Products signed a deal as an official distributor for Spank products to the Canadian IBD market.
Spank took its time in selecting a Canadian partner, waiting for the perfect opportunity to enter the competitive Canadian market. "With the support of a partner like Norco, with such extensive experience and deep involvement in the Canadian MTB scene, we feel we have found the perfect fit," said Mike Dutton, Spank Industries brand manager. With a complete lineup of frames, rims, bars, stems and pedals, the partnership will provide an excellent addition to Norco's extensive product offering, according to a press release.
"We are extremely excited about distributing Spank products to our Canadian dealers. Their mix of bicycle parts is first-class in style, innovation, strength and quality," said Geoff Pradine, Norco aftermarket parts buyer. Norco is now taking orders on Spank and anticipates to ship to dealers by mid-April.