MUNICH, Germany (BRAIN)—This year Munich's Bike Expo will open with its first Demo Day for retailers and media members.
The first Bike Expo Demo Day will be held one day prior to the opening of the trade show on July 20 at the Samerberg Bike Park. The picturesque alpine valley near the Samerberg encompasses more than 200 kilometers of marked bike trails and invites participants to put the innovations for the upcoming season through their paces.
The Bike Expo test area and start area for all demo trails will be located in the bike park itself. Participants will be guided to the trails designated for each segment. E-bike testers will ride on a 3.5 kilometer trail leading through a few selected hamlets. Road racers have a 12.5 kilometer, well-maintained asphalt trail at their disposal, which also contains an extensive incline with an average 10 percent grade and altitude difference of about 200 meters. Mountain bikers will be guided to a trail with a number of different terrain variations pleasing freeriders as well as dirt bikers. Testers who prefer not to cycle all the way up to the bike park will enjoy complimentary use of the Hochriesbahn gondola located close to the Bike Expo test area, providing convenient access the bike park terrain.
Participation in the Bike Expo Demo Day is free of charge for retailers and members of the press. There will also be a complimentary shuttle service from the east entrance at the New Munich Trade Fair Center, offering easy and convenient travel to and from the demo event.
Bike Expo will be held from July 21 to July 24 at the New Munich Trade Fair.