BEVERLY, MA (BRAIN)—Parlee has hired Chris Hewings as its EU sales manager.
"We’re really excited about Chris joining the team," said Bob and Isabel Parlee. "Being based in the EU, Chris has an understanding of the different and specific levels of service we need to offer to retailers to grow our business, and will offer support at a dealer level in addition to managing local marketing and media support. We’ve seen a huge increase in sales in the United States due to the success of our new road and triathlon lines, and recently moved to larger premises to accommodate our growth. We felt that we needed to add more staff to cope with the number of inquiries we have been receiving from overseas dealers. Our business is based on quality of service in addition to making the best bikes in the world, so it’s important that we have the right people on board who can help us successfully manage our growth and offer a level of service that matches the quality of our brand.”
Hewings has worked within the industry for the past seven years, initially working for the American Bicycle Group as a sales representative, leading to him managing ABG’s worldwide sales and marketing for the Litespeed and Quintana Roo brands.
Of the move, Hewings said: "I can’t wait to get started. I have always admired Parlee’s single-minded focus on making the best possible carbon frames in the world, and unrelenting focus on efficiency in design that leads to better performance."