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Timbuk2 Teams with Bike Cooperative

Published April 26, 2011

SAN FRANCISCO, CA (BRAIN)—Timbuk2 has partnered with The Bike Cooperative, a member-owned organization that maximizes efficiencies and profit for independent bicycle retailers.

“Timbuk2 is an innovator in the industry, producing some of the most functional, good-looking and durable products,” said Kevin Wren, director of supplier relations for The Bike Cooperative. “We are delighted to partner with such an influential brand in the bike industry. In addition to Timbuk2’s extensive line of messenger bags, backpacks and panniers, we’re also very excited about their unique custom bag offering."

As partners, Timbuk2 will continue to grow their presence in the bike community, maximizing their resources and assets with the assistance of The Bike Cooperative. The co-op works with more than 30 premium bike industry brands and over 300 retailers. By leveraging common needs in buying, marketing, cost savings and training, the co-op helps retailers improve their profitability and achieve their business goals.

“We couldn’t be more thrilled to be a part of this co-op as we continue to celebrate and expand our brand within the bike industry,” said Mike Wallenfels, CEO of Timbuk2. “This partnership is just another example of how we are committed to our bike heritage. We look forward to working with The Bike Cooperative and continuing to grow our relationships within the bike community.”

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